What is “workforce competitive intelligence” (WCI)?
WCI is an innovative set of tools that enhance traditional competitive intelligence efforts to help your company gain a sustainable edge over your rivals. To understand WCI, let’s start with competitive intelligence (CI) — the process of ethically gaining insights about your competitors’ strategies, technologies, marketing plans, finances, corporate cultures and much more to help you make better strategic and tactical decisions. CI is a hot commodity in today’s corporate world, especially among companies that place a premium on the knowledge possessed by their key people. Workforce Competitive Intelligence™ augments traditional CI by tapping into a source of intelligence that has been largely overlooked and underutilized: the knowledge and insights about your rivals that your employees and HR-related networks already possess. But typically, nobody has asked them about their competitive insights before — at least not as part of a proactive, institutionalized and systematic program. Riva
