What is with the implosion happening at Dale Earnhardt Inc.?
For the sake of Dale Earnhardt Sr.’s legacy, I hope DEI is restored to what he intended. Perception is reality. Therefore many Dale Sr. fans feel what is happening to his creation is blasphemy. — Bob Skeen Thanks for the question, Bob. As everyone knows, the U.S. economy is going through some gut-wrenching times right now. And finding a corporation to pony up $15-20 million to sponsor a NASCAR stock car — and at least that much for marketing and advertising on top of it — is a tall order in this market. Companies with that kind of economic muscle want star names, which is why Tony Stewart could land Office Depot and Old Spice for a team that next year will basically be an all-new organization. Many big-name sponsors feel like they can get more bang for the buck splitting a primary sponsorship with a Stewart or a Dale Earnhardt Jr. or a Greg Biffle than they will being the sole primary sponsor of a mid-pack team like DEI. Paul Menard left DEI in large part because his sponsor — his fath
