What is “white hat” vs. “black hat” optimization?
“White hat” optimization is done using methods that are considered acceptable. Some of these are having the correct keywords in meta and alt tags, title attributes, site maps, inbound links and content relevant to your site. “Black hat” optimization is using methods such as cloaking, where you give the bots one set of your page, while a person visiting your site is given a different page. Hidden text, which cannot be seen on your pages, but is visible to the search engine robots, is another big no-no. Using these methods can cause a website to get black-listed by the search engines. We at LeapUPthepage.com will always practice only “White hat” methods of optimization for our clients. ORDER NOW!
