What is website usability?
Website usability is the process of making your website more user-friendly. It ensures that visitors can easily find what they are looking for and the information on offer matches their questions and needs. When a visitor has to put in an effort to reach his goal, chances are he will leave the website and visit another. Moreover, satisfied visitors have a tendency to return more often. A user-friendly website thus strongly influences the number of conversions, such as sales or quotation requests. Website usability is therefore a good supplement to search engine marketing: after a lot of visitors have found your website, good usability ensures that you also obtain results from these visits!What can Website Usability do for my company? Improving the user friendliness is often unjustly seen as a good deed for your visitors. However, satisfied visitors simply are more profitable! They buy more and also return more often for repeat purchases. Making a few adjustments to your website can oft
Anyway, what’s this usability thing? Put simply, usability is about making the site easy for your visitors. The easiness is about understanding what the site is about, navigating to what the visitor needs and doing what both site visitor and owner want. There are many ways you can improve your site usability: • use simple language • use clear link labels • provide easy site navigation • use understandable site structure • have objective site content • have pages focused on one thing • provide clear click paths • always have an obvious way to contact you • show your photo, some personal information on the “About” page Well, you get the drift. How you know do you get from usability?
