What is website usability?
Website usability refers to the effectiveness of a website design, or in other words, how easy it is for your visitors to perform tasks on your website. To have good website usability your website must have a design structure that includes easy website navigation, content organization, titles and headings, appropriate page length and layout, decent loading time with images, easy to read font styles and sizes, and dependable links and linking methods. By using these guidelines you provide your business with better visibility, improved visitor satisfaction, user-friendliness, increased sales/leads, and increased searchability. Having a web design and development company take care of these guidelines can increase your chances of these benefits having a positive effect on your website, as well as other benefits that are too long to list.
The usability of a website can be defined as the ease with which visitors are able to achieve specified goals. Thus, a ‘visitor friendly’ site is one which engenders user satisfaction. The user experience of commercial websites is becoming a key differentiator for website owners in an increasingly competitive market. You want visitors to find your site, use it, and be satisfied with the experience. You may wish them to stay on the site and work their way through several areas, you may want them to purchase from the site, return to the site frequently, recommend it to another user, or link to it. All of these actions are conditional on the visitor having a good experience when using the site – if they are frustrated or confused by the experience they have, it is very likely they will leave and unlikely that they will return.
Website usability is an important concept in web design which is occasionally overlooked in the rush to launch a website or brand. Put in simple terms, website usability involves building a site which is easy, fun, and logical for users, so that they can enjoy using the site and they can utilize it to find what they need. This consideration is critically important for companies that want to build brand loyalty and attract customers, as people are turned off by websites which they have trouble using. Ease of navigation is one of the key features in website usability. When a site is clearly and cleanly laid out, with a logical progression of areas and topics, it tends to appeal to users. A tangled mess of a site is hard to move around on, and it may be challenging for people to access the information and topics they want. If users get frustrated enough, they may give up altogether and take their business elsewhere. Being friendly for search engines is also important to many webmasters, a
In the TechWyse Internet Marketing context, website usability can be defined as “providing a testing background to help determine whether users can successfully navigation through your website and understand what can be done differently to improve your own website conversion process.” Since our own mandate is to improve your own website visibility by delivering quality search engine marketing and internet marketing campaigns, it also becomes our responsibility to determine what your website traffic does once it reaches your website.
