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What Is Website Copywriting?

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What Is Website Copywriting?

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Website copywriting involves writing text and copy for websites. The type of copy that is required varies depending on the type of website for which a person is writing copy. Commercial websites may require standard sales-style copywriting, while informative or educational websites could require more structured material. Almost all websites require some type of website copywriting. The material on a website is important not only to attract customers, but also to raise page ranks and create search engine traffic. This means that website copywriting can be somewhat different from regular writing because writers must write for two audiences.