What is web site optimization and how does it work?
Let me start at the beginning. Search engines (like Yahoo and Google) rank your web site on how relevant it is to a certain search term(s). For example: A florist in Spokane will be targeting the search term “Spokane Florist”. In order for her to receive high rankings on search engines, (high rankings on search engines simply means your web site will show up on closer to the first page) her web site must be about a florist shop. The content (wording) of the web site must be about flowers and floral arrangements and everything floral. The search engines try their hardest to give people what they are looking for (when you Google Spokane Florist – Google tries hard to give you only florists in Spokane, not a spam web site that has nothing to do with floral arrangements). Our company analyzes your web site against other top ranking web sites and makes changes to an existing or new web site’s wording in order to make it more relevant. There are several other key factors in web site optimiza
