What is Web Positioning?
Web Positioning is a technical marketing aspect of web development. Once the website is built we must market the site to draw people to it. I am talking strictly of positioning it in the eyes of Search Engines and Directories. Yahoo, Google, WebCrawler, and other popular search engines rank sites and pages according to their own unique criteria. You can optimize a page to appeal to Search Engines (and note that that these criteria may not appeal to web surfers) and submit one or more pages to them. Or you can wait for the engine’s Spiders to find your site and rank it. The biggest optimization technique is keyword optimization. This means picking the right keywords to define your site, writing keyword content (hence my offer to help with content writing), proper placement of these keywords on the pages and so on. However, the positioning task is much more complex than just working with keywords, but this alone will go a long way to getting identified in a Google search. Keep in mind th
