What is Wanamakers area of specialization?
While the trade press and even advertising agencies most often refer to us as “Search Consultants”, that area of our practice represents only 20-25% of our engagements each year. We work with our marketer clients to assist them in identifying and selecting appropriate marketing communications resources, certainly, but the vast majority of our work is helping them with the long-term management of those resources in the most efficient, effective and accountable manner possible.
