WHAT IS VISUAL COMMUNICATION DESIGN?
It’s the creation of a tool that communicates a message, in a visual medium, from a client to an audience. Combining and including the technical precision of graphic design and the sales tactics of advertising design, it ensures the right messages, both literal and subliminal, are being consistently communicated. WHO USES VISUAL COMMUNICATION? It’s typically utilised by businesses to promote both products and services. Visual communication techniques also work equally well in many other pursuits. Social communication campaigns, political ventures, charitable initiatives, publishing, exhibitions and educational tools all require the same problem solving skills. WHY CONSIDER DESIGN? It’s a cliché but, you never get a second chance to make a first impression. Put simply, you are judged by how you are perceived, and often your audience/customer/client only experience your visual communications rather than you in person. Whilst a good design will create success, equally an ill-conceived com
