What is Vertical Search and how can it increase search ad revenue?
It is a specialized search engine that satisfies the specific search intent of an end-user. It mines data for one narrow niche or topic. Such search engines target databases that offer a particular type of information say health or travel and provide search results that are pertinent to the end-user query for that particular topic. At CloserLook Search Services, we use our Deep Web Search Technology to build vertical searches that satisfy a broad range of markets such as Health, Travel, business background information, sales and prospection, skip tracing and so on… Vertical search can offer results to a more focused audience, and thus increase the efficiency of ads on the search engine. It also presents a new kind of advertising opportunity called cost per action, where the action of a user can lead to more qualified lead such as purchase of a product, registration to a newsletter or filling out a form. We are constantly building applications to leverage the Cost Per Action model. Co
