What is Vertical Coordination in the poultry industry?
Vertical Cooridination refers to the way the American Poultry industry is organized between the breeders, the growers, the feed producers, the egg industry, and the processors and marketers. They are often parts or divisions of the same company, or at least organized through specific contracts to maintain complete coordination and control of the industry. This is to provide stable quality and quanitity of products to the consumer, a stable price to the producer, and control the cost of that production.
