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What is Verified by Visa [VBV]/ MasterCard Secure Code [MSC]?

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What is Verified by Visa [VBV]/ MasterCard Secure Code [MSC]?

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Verified by Visa [VBV] is a service from VISA that lets you do online transactions securely with your existing Visa Debit/Credit card. It confirms your identity through a simple additional authentication process when you transact online. It also reassures you of the authenticity of the message and the online store through a personal assurance message (PAM) stored at the Bank. MasterCard SecureCode is a service from MasterCard that lets you do online transactions securely with your existing MasterCard Debit/Credit card. Your SecureCode enhances your existing MasterCard account by protecting you against unauthorized use of your card when transacting online at with the help of a personal message known only to you and your bank. VBV / MSC services are free to cardholders and were developed to help prevent unauthorized use of cards online.

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