What is Variable Data Printing (VDP) and how does it work?
A. By using donor information housed in your donor database, we can leverage a full 4-color digital printing process to vary multiple elements of a direct mail piece text, graphics, photos, logos, etc.in order to deliver relevant one-to-one communications to every donor. Every piece in a print campaign can be different and individual from all others. We help you to target your messages more effectively, and to eliminate waste. Fewer pieces are required to deliver a desired result, and the print quantities for individual jobs may decline. But the actual number and frequency of campaigns may increase, because were able to communicate with greater precision, relevance and authenticity.
