What is Value, Anyway?
As a host on many web forums here at creativecow.net dealing with the video production industry and related fields, one topic seems to be appearing with increasing frequency over the last year. That topic is value. It’s been brought up in many different ways from as many different perspectives, but whether the user is complaining or bragging about features, price, tech support, upgrade frequency, infrequency, potential prosperity or failure of the manufacturer, the value we feel we are or aren’t getting from our equipment and software manufacturers can lead to serious questions, spirited discussions, and even heated arguments over what can be some of the larger purchase decisions we’ll make during the course of conducting our business or personal affairs. The factors we use in determining value before purchasing tend to consist of pricing, competition, and company reputation or perceived corporate well-being. We hate to buy something now, if we are convinced that the manufacturer won’t
