What is User Generated Content?
User generated content refers to material on websites, and occasionally other media sources that is produced by the users of the website. This is different than, for example, a website designed by a company which puts forth material produced by professionals. In user generated content, it is the amateur, in most cases, who contributes the content. User generated content has become tremendously popular. Some of the most frequently visited sites on the Internet are primarily user generated. This is the case with sites like Wikipedia, where anyone can write an article with sufficient expertise. Other users may evaluate the content, suggest changes, or even make changes. Some material on Wikipedia carries warnings that an author is now espousing opinion, or that certain statements are not verifiable or have been called into question by other users. No author is paid for contributions to Wikipedia, which makes this type of user generated content distinct from other types. For example, blog
User Generated Content runs under the notion that the internet is a shared space for all to enjoy and Web 2.0 supports the concept that users have a real sense of ownership over such a vast space. At Wiliam web design we believe this creates a very detailed and personal experience, ensuring users feel they have a connection with others using Web 2.0 technologies. Web 2.0 technology has revolutionised how we perceive and utilize the internet today. Gone are the days where the internet was a read only, one way medium. Today, posting text, graphics and videos is instant, quick and easy. Web 2.0 is not only about linking information; it’s about connecting people with brands. We consider the key to featuring user generated content on your web site, is giving users a reason to participate. Companies need to focus their web site content on the needs and desires of their target demographic. In order to successfully achieve user participation, it is a must to create the impression of an ‘inner
