What is University Indicia?
The University asserts ownership and all rights, title and interest in and to its indicia, which includes trademarks, service marks, mascots, slogans and any other indicia that is associated with or refers to the University. To protect the University of Wisconsin’s trademarks and promote a consistent visual identity, UW logos, symbols and marks may vary in size, but cannot otherwise be altered, tampered with, modified, incorporated into other marks, or overprinted with other words or design elements. The Board of Regents of the University of Wisconsin System owns and supervises use of University indicia.