What is unique about TNS MIs product?
JS: First, TNS MI has the most detailed branded entertainment tracking methodology in the industry. Another big advantage of our product is that clients can view and analyze branded entertainment appearances side by side against traditional TV advertising and 17 other media data in one single report. No competitor can match this level of data integration. So you have the full picture all in one place according to your customized report preferences. To learn more about TNS Media Intelligence’s Branded Entertainment Services, just send an email with BES in the subject line to MediaSmarts@tns-mi.com, and our team will contact you with more information.