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What is unique about Googles approach versus traditional collection mechanisms?

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What is unique about Googles approach versus traditional collection mechanisms?

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Google Flu Trends estimates flu activity for Australia, Mexico, New Zealand and the United States from aggregated search query data. The system provides users and health professionals with up-to-date estimates of flu activity in their region. Traditional surveillance reports come directly from doctors and other health service professionals, sometimes with a delay of up to 1-2 weeks.

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