What is unique about Cactus Flower compared with other florists?
It’s unique in that we have three brands. We have Cactus Flower, which most of the Valley is familiar with. And then we have our very high-end luxury brand, which is Accent with Flowers, specializing in corporate conventions and high-end clientele. Our third is our online brands. We have five Web sites, and that’s managed at our headquarters as well. They are www.cactusflow er.com, www.flowershop.com, www.flowers4canada.com, www.gayprideflowers.com, www.flowersunder50.com. How much of the business is online compared with in-store sales? It’s growing all the time. It’s crazy. Five years ago, it was 5 percent of our business. In 2007, it will be almost 25 percent of our business. Any new openings or plans of expanding outside of the state? We’re really going to concentrate on our Cactus Flower and Accent with Flowers brands and expand locally. Online we’re constantly advertising all over the country to grow our online brand. That already nationwide is enough for us right now. We will be
