What is underwriting?
Underwriting involves an insurance companys investigation of risks in association with a potential policy holders application. Through this process the insurance company either accepts or rejects the risks in order to determine the proper premium for coverage. If an applicant is accepted, they are classified by certain risk categories that determine the premium.
Underwriting is the process insurance companies use to decide your level of risk and verify the cost of your insurance. Part of underwriting involves grouping people together by similar risk traits — such as age, build, health history and occupation. By determining your risk category, your insurance company permits your premium to reflect your share of lifetime risk.
It works just like regular advertising except with public radio you’re reaching a greater concentration of those listeners most likely to become your customers. • Underwriting is Non-commercial Unlike regular advertising, underwriting provides a subtle way to reach your audience. Each announcement is usually less than 15 seconds. You can promote your business, your locations, your services, your hours of operations, years you’ve been in business, special events. . . basically, anything you wish, except comparative, price-point-related items. Businesses that underwrite on public radio are happily surprised with their results, both by the increased business and by the customer comments congratulating them for supporting public radio. • Reasonable Rates Underwriting on Utah Public Radio is extremely reasonable. Rates for individual announcements begin as low as $12.00 each or $52.00 per month. The Development Department of Utah Public Radio will be happy to work with you to design a custo
