What is Ubisoft’s strategy on the convergence of film and video games?
(YM) Our Convergence strategy has one main and clear objective: to expand our video game brands and to develop them on additional platforms to provide a global experience to an extended audience. Convergence doesn’t only mean film and video games. It is open to all platforms and mediums that could support our franchises. Over the past few years we have built our strategy step-by-step by developing an internal structure that would allow us to reach our objectives. First, back in 2007, we created Ubisoft Digital Arts, our internal digital content development team. A year later, to accelerate our strategy, we acquired Hybride Technologies, one of the industry’s most renowned VFX creators that worked on Sin City and 300. Between these two major steps, we also signed up the AVATAR deal which is another element of our convergence strategy since we are working on both the games but also directly on some of the movie scenes. Most recently, we have also created our Comic Book publishing house t
