What is typographic design?
Typographic design involves the creation and artistic use of typefaces. Typographic designers create entire families of fonts based on traditional elements such as letterforms and classifications.DefinitionThe Merriam-Webster Dictionary defines typography as the style or appearance of typeset printed material. A typographic designer creates lettering styles, or fonts, that combine elegance and readability.LetterformsTypographic designers have their own vocabulary to describe common features of letters, according to Typographic Design: Form and Communication. The letter T, for instance, consists of an “arm” (the horizontal bar), a “stem” the vertical bar) and a “terminal” (the flat bottom of the stem).Font ClassificationsFonts used in typographic design fall into a variety of classifications based on their appearance and origins.
