WHAT IS TRAS PRIVACY SOLUTION?
The TRA privacy solution has been vetted by the leading privacy counsel in the telecommunications field and by numerous companies whose businesses depend upon the utmost privacy protection. TRA has a patent pending third party blind matching solution implemented with TRA’s strategic partners – names and addresses are never received nor seen by TRA. TRA also works with MSOs to provide an opt-out option for consumers and has partnered with leading grocery chains to secure anonymous purchase data from loyalty card programs. In addition, TRA recently became one of only 65 companies in the U.S. (and only media measurement company) to obtain ISO 27001 certification, the information security management system standard published by the International Standards Organization (ISO) designed to ensure security controls to protect information assets.
