What is Tourism Whistler doing to maximize the opportunity?
Tourism Whistler has narrowed its advertising focus to Canada and the West Coast U.S., where it believes it will see stronger returns on investment. Whistler.com and ICR have been offering aggressive lead-in price points in their promotions and on their websites to stimulate interest and bookings. Whistler has many new developments, milestones and competitive advantages to celebrate (including the new PEAK 2 PEAK Gondola, Olympic venues, and World Cup events), and Tourism Whistler is promoting these through media releases, consumer e-blasts, website information, promotions and advertising. Tourism Whistler is battling any Olympic “aversion” through meetings and communiqués with tour operators, by posting accurate and updated information on www.whistler.com, and by keeping media aware of the fact that Whistler is open for business during 2010. During challenging times, it is essential for businesses to provide excellent guest service, flexible cancellation policies and fair exchange rat
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