What is Tim Hortons policy regarding the placement of additional Tim Hortons Restaurants in an existing market?
We are committed to locating restaurants in markets where real estate and market research analysis indicate new restaurants can be supported. Our marketing plan of concentrating restaurants in an area is designed to provide for strong brand identification, efficient supervision, effective advertising and the development of a strong competitive position. Because of this strategy and the rapidly changing and complex considerations that enter into site selection, we do not promise a franchisee an exclusive territory. In the implementation of our expansion programs, one restaurant could very well lose some business through the placement of another restaurant in the area, even though we attempt to ensure that the placement of a restaurant in a market does not significantly affect the sales and profits of any other Tim Hortons restaurant in the market. However, the ultimate development of the marketing area with its attendant brand identification, competitive strength through greater adverti
