What is the worst form of junk advertising?
• 57% of respondents view spam email as the worst form of junk advertising. • 31% of respondents view postal junk mail as the worst form of junk advertising. • 12% chose telemarketing. How much spam do you get? • 50% said five or less spam emails per day. • 65% received less than 10 spam emails a day. • 13% received more than 50 spam emails a day. Barracuda Networks’ report also tracked the evolving complexity of spam techniques over the past several years, finding that the majority of spam emails in 2007 utilized identity obfuscation techniques, in which spammers send email from diverse sources throughout the Internet, thus hiding their own identity from traditional reputation checks that profile sender network addresses. Further, by registering new domains or by redirecting to spam Web domains through reputable blogs, free Web site providers, or URL redirection services, spammers can effectively hide their identities from traditional reputation checks that profile spam Web domains.
