What is the WiseGuys “Count Wizard” feature?
: The RFM Count Wizard allows you to output a selected mail count that matches a budgeted count that your desire. For instance, you may want exactly 90,000 customer names: WiseGuys selects the highest scoring 90,000 records based on their RFM scores. To select the highest scoring records, WiseGuys uses “weights” pre-assigned to each RFM score. Weights can be adjusted to fit your specific business model. Alternatively, you can use the “Nth Select Wizard” to select a random group of 90,000 names from your database. Nth Select is valuable for testing. WiseGuys allows you to “hold back” a random group of customers from a mailing. In this way, you can test whether the held back group responds as well as your mailed selections.
