What is the VRMA doing to raise consumer awareness?
Discover Vacation Homes is dedicated to increasing awareness through public relations efforts and publicity. Consumers are increasingly looking online for third party recommendations about everything from retail goods to accommodations. By combining traditional public relations with new strategies to capitalize on the emerging online community of social media, the DVH campaign seeks to elevate the awareness level of the entire industry. While collective marketing efforts may be in the organizations future, public relations is a much more credible, effective, and cost-efficient means of gaining national exposure, rather than running multi-million dollar print, broadcast and online advertising campaigns.
