What is the value proposition Cisco gives to its customers as compared to its competitors?
When you buy a Cisco product, you buy more than more than one product or one technology. For example, if you only want to deploy a pure a wireless network then you would go in for something that is cost-effective and to easy to deploy, it is possible you might not find Cisco as the right vendor. However, if you want to deploy multiple technologies with value-added services and with a very good reliability built into your network then you would seriously consider Cisco as your vendor. Also, if you already have a wired network and want to extend it into wireless capability then, too, you would want to go with Cisco. The reason being, Cisco provides a seamless integration of wired and wireless network. This is a big value proposition Cisco gives to its customers. Though Cisco’s products come at a premium, we manage to stay competitive because we provide both quality and reliability in our products as well as in our services. For example, if our engineering team gets a call from our custom
