What is the value of leveraging third party content on my site?
If you have one or two posts a day on your site, then each of your readers will hit your site one or two times per day. If you have regularly updated complementary content with discussion pages and further reading, each reader has the potential to hit your site multiple times a day viewing multiple pages while on your site. Throw in advertising, and you get the idea. OneSpot can also help your newsletters, particularly if you are an online retailer. By adding the best aggregated content in your newsletters, you are telling your customers that you not only have the best products and promotions for your retail area, but that you also care about the latest news and information about that area. For example, if you sell DVR products, you might already have a newsletter with new products and promotions for the store. Supplement that with a newsletter with valuable information about DVRs, tips and tricks for maximizing DVR use, and stories about new distribution methods for content on DVRs, a
