What is the value of external audits to government websites?
Auditing website usage delivers key business intelligence that an online service requires to aid its senior management in making the right decisions for its future success: • The resulting certified numbers can be compared with confidence. • This data can be trusted as consistent and therefore reliable both over time and between websites. • Being able to make such comparisons is critical to the benchmarking of individual websites. • Audited data offers proof to management of usage trends, avoiding mis-statement. • Trend analysis that is based on data certified to industry standards ensures better investment decision-making. • Audited data gives internal management transparency in the information presented.
