What is the usual procedure for conducting qualitative research?
• Assess the situation; identify informational needs; specify research objectives • Meet with qualitative research consultant. Discuss: Situation, informational needs, study objectives and methodology. Expected outcomes (hypotheses). Appropriate participants for the study. Site selection; study logistics. Time frame. Costs. • Develop and approve a recruiting screener to be used to recruit all participants. • Recruit and confirm all participants • Develop and approve a discussion guide that will be used by the qualitative research consultant during the research. • Conduct the groups. • Analyze the results. • Present the final report.