What is the USP of Vasari?
MM: In the next five years, we see ourselves, like today, the top player in the ethnic wear industry. Our USP i.e. the embroidery with its apt colours and placement is what makes us stand out in the market. The icing on the cake is that the garments are made available to the customers at a comparatively reasonable price. SA: What are your expansion plans? MM: On the 21st of April’10, Vasari entered Ahmedabad with an outlet spread over 10,000 sq. ft. on the main high street i.e C. G. Road. The outlet creates an ambience of luxury and elegance with 65 per cent of it dedicated exclusively to men’s wear and the rest is designed keeping the elite women in mind. It even has a tailoring lounge spread over 1000 sq. ft area to cater to the customised need of customers and an exclusive wedding room. On the 12th of June’10, Vasari entered Jalandhar with a two storey outlet (3500 sq. ft) for both Men’s and Women’s ethnic and designer wear garments dedicating a floor to each. By October mid, we wou