What is the USP of Oobe, considering the large number of brands already catering to this segment?
We wanted to create a different experience in the women s western wear. Everyone makes garments and they are all good at it. But we want to give the Out Of Body Experience (that is what Oobe stands for) to all our customers. Three years back, when Oobe was conceptualised, there were not many organised players in this category. With this opportunity in mind, we took our first step forward and even today we have the first mover s advantage. The USP of the brand right from day one has been high fashion, excellent quality garments at affordable rates. And we have been very successful in this as we have the experience of exports and designer Krishna Mehta is very much involved in not just designing the brand but also in ensuring the quality and other parameters. With so much happening in the retail sector, how do you perceive this benefitting your brand? The changing lifestyle has made the retail boom flourish. This is so because families have become nuclear and both the husband and wife ar
