What is the USP for Xerox products that you will use in the Indian market?
We have a huge range of printing solutions, right from small personal printers to high-end production printers. In this HP-dominated printer business, we want to be a strong alternative. We aim to achieve this by offering the channel a huge product range. Around the world, HP is #1, but there is no single defined #2 in the laser printer market and this is where we see good business opportunity. What will be your strategy to get to the #2 slot for lasers in India? Globally, HP is strong and leads the printer market. They have been able to do this as partners do not have a strong substitute for HP printers. To achieve the second slot, we are offering 90 unmatched products in the printer segment here. We dont want to be over-distributed but give our channel an immediate option to HP products. This will give them a wide range of products to choose from as well as better margins to work on. What kind of channel structure you are envisaging for Indian operations? To start with, we will forge
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