What is the use of replying to a consumer complaint?
The consumer is showing you the qualities of your product,whether it is good or bad. Then you can improve your service/product. Handling of complaints is very important as it reflects the quality of your product and the way you satisfy the needs of your customers. If a person is not satisfied with your product,he/she will his/her friends and other people about this. This will create a bad impression of your company among people.Then you have to spend more in advertising your product to attract custmers. By replying to complaints,you can correct the problems, develop new ideas to improve your products, can do better market survey, and better maketing of your product. Thus ,you can recover the dissatisfied customers.
