What is the university doing to improve communications in addition to implementing a new visual identity system?
There are many additional components to our approach, among them developing a short-term and long-term communications strategy that includes reworking the university’s websites to make them more dynamic tools for advancing Rutgers, increasing coordination among our communications offices universitywide, bettering our promotional practices to more aggressively engage our constituencies, and providing ongoing professional training. We will continue to pursue placement of academic and institutional accomplishments in state, regional, and national media, using all the tools at our disposal.
Related Questions
- My campus unit has created a visual identity and is extending it to all of its communications materials. Should we create business cards, envelopes, and letterhead to match it?
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- What rules govern the use of the components of the visual identity system?
