What is the unique selling point of the City of Arabia projects?
I think the biggest USP for us is that, City of Arabia is an ‘experience locality’. It’s not just concrete and mortar, but an experience. It is about a lifestyle and that’s how the components have been put together; cleverly, in terms of the long term needs of the people. Everyone who has bought properties at City of Arabia tends to feel that it is one of those projects that have a soul to it. In reality we could have added another 30 buildings to it, but we have kept the openness in such a way that it gives a nice feeling of comfort and peace. Q6: What are the resale & investment opportunities for the investor/buyers of the City of Arabia? We launched the Wadi walk at around Dh825/sqft. Today it’s over Dh1200/sqft that speaks for itself. After just one year it has done extremely well. We think that it will maintain this hike as we have seen a great interest from end-users. We know this by the mortgages the buyers/investors are getting, the people who fill out the forms and from indivi
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