What is the unique power of Baume & Mercier?
When you look at the Riviera XXL Magnum or the Hampton XL, you can see the vision of where we wanted to be when we started. You can see a real unified theme to our watches based on the heritage of Baume & Mercier, but with very strong contemporary designs. We’ve built this each year. Continuity is key to building a brand identity. Today, you can see that we are a really strong and unified young team, making products for the people of our generation. We are the perfect people to make watches for a younger market, because we identify with them. We are young executives, just as they are. We don’t want to touch the stars; we want to offer great products of remarkably strong value to young consumers. What is the emotional power of the mechanical watch? The emotional power of the mechanical watch is immense as a self-expressive item. But you must make this power accessible. There are many young executives today who want to touch luxury. Our desire is to make their dream accessible today. In
