What is the typical response rate to a direct mail campaign?
It varies depending on the marketing campaign. In terms of direct mail, however, percentage-based response rates can be rather deceiving. While you could be recording a seemingly meager 1 to 5% response rate, you are most likely overlooking the positive return on investment (ROI) your campaign has given you due to direct mail’s unique combination of effectiveness and affordability. Keep in mind that the key to success with a direct mail campaign is repetition; the more people see your postcard in the mailbox, the more likely they will be to remember your products and services. Go to top.
