What is the true color of fresh noni juice?
The true color of fresh noni juice is a relatively clear or translucent amber. Noni producers may tell you their juice is 100% fresh, but when you look at the bottle, the juice is dark or black in color with no light shining through. Either they are using fermented noni or they are diluting their noni with blueberry, blackberry or other dark-colored fruit juices. Any color other than amber means that the juice has been fermented, diluted, added to or otherwise adulterated.
