What is the Tournaments relationship with the city of Pasadena and the local community?
• The Tournament is independent of the city of Pasadena, but could not accomplish these events without a strong working relationship with the city. • Each year, the Tournament directly pays the city of Pasadena almost $1.2 million to cover the cost of services provided to support the events. • In addition, the city earns additional revenue from other fees and taxes, enabling the community to support this tremendous undertaking without diverting resources from other needed programs. • The six hours of live worldwide television coverage from Pasadena each year is a priceless public relations benefit for the area. • Each year the Tournament of Roses Foundation gives $100,000 to community programs throughout the Pasadena area – totaling more than $1.5 million since its inception in 1983. Who is the Tournament of Roses audience? • Approximately 40 million Americans watch the Rose Parade on TV, as well as millions of international viewers in 150 territories around the world. The combined tot
