What is the total process from the idea stage to implementing a campaign?
The first step is to determine the target demographic, and geographic priorities, as well as the appropriate media mix, based upon the budget and expectations of the client. Step two is developing a creative strategy. The third step is analyzing proposals from prospective media partners (Print, Radio, Television, Digital Media, etc.). Once a recommended media plan is approved by the client, Accountability Advertising negotiates efficient schedules, monitors the campaign, and evaluates fulfillment and deliverables upon its conclusion.
