What is the timeline of a well designed social norms marketing intervention?
Clearly, given all of the essential elements outlined above (see question 11), a well designed social norms marketing intervention represents a serious commitment in terms of staff and time. It is important to remember that the social norms approach is a data-driven, integrated process. What this means is that the data you gather informs how you proceed from stage to stage, and that the stages are dependent upon one another. Therefore, adequate time must be allowed for each of the various tasks to be performed and sufficiently evaluated. While there is no immutable rule, it would not be unreasonable to expect some 18 months to elapse from the collection of your baseline data to the collection and analysis of your first outcome data. Back to top Is it true that the social norms approach actually promotes the behavior that it seeks to moderate, so that abstainers feel encouraged to start, while those who moderately indulge feel pressured to do it more? This question sometimes arises in r
