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What is The Three Amigos project trying to achieve?

April 26, 2017achieve amigos project

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What is The Three Amigos project trying to achieve?

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Ultimately, the project aims to prevent the spread of HIV/AIDS. It does this specfically by: Building awareness that safe sex prevents the spread of HIV/AIDS. Transforming the stigma about condoms. Communicating a message that condoms are friends or Amigos. Entrenching condom usage, in both male and female viewers, especially in casual sex encounters. Empowering women in particular to demand the use of a condom. Promoting open discourse and a proactive mindset towards HIV/AIDS prevention.