What is the technology underlying the Imprint?
The scheme is made possible by the revolution in publishing represented by print-on-demand techniques, which offer in a manner hitherto unknown in academic publishing speed, flexibility and efficiency in the high-quality production of books. The technology does not, by nature, involve a large preliminary capital investiture, and, with prudent management, financial exposure is at every point minimal. Demand and supply are strictly controlled by the Publisher, again minimising financial risk. Production turn-round is very quick (at most two or three weeks), and subject, therefore, to the necessities of the editorial process, completed texts see the light of day with minimum delay. The rhythm and rate of publication are also controlled by the Publisher, who has oversight, therefore, of the progress and development of the project in its totality.
