What is the target audience for “Physical Activity. The Arthritis Pain Reliever”?
The campaign’s target audience is people with arthritis who are 40 to 65 years old. The campaign was designed to appeal to Caucasians and African Americans with less education than a college degree, and income under $75,000 per year. Campaign materials were tested, and do resonate with adults up to age 70. However the messages are incomplete for adults over age 65 because the HHS Physical Activity guidelines recommend that adults over age 65 also incorporate balance exercises, and this message is not included in the campaign materials.
Related Questions
- How does EPA define "students" as part of the target audience of a sub-award activity funded by a prime - for example, are university students considered an eligible target audience?
- How is this revised campaign different than the original "Physical Activity. The Arthritis Pain Reliever." campaign?
- What is "Physical Activity. The Arthritis Pain Reliever"?
