What is the summary statistic chosen to report the outcome?
In terms of analyzing summary measures, results for binary data (rates) in the control group or placebo group are known as the Control Event Rate (CER) and in the intervention or experimental group are known as the Experimental Event Rate (EER). Published articles will often calculate a relative measure, however to understand the magnitude of the results you should look for the absolute risk reduction (ARR) and the associated confidence interval.