What is the suggested mark up I should be using?
As you know, the Internet has changed the rules and margins for every jeweler. WRCobbOnline can help you retain your profitability. Margins vary by market and item, but in general, we recommend a 10% margin on loose diamonds and 50% – 150% margin on jewelry but we will follow the margins you select. However, it is critical to evaluate the pricing in your market – the power of the WRCobbOnline solution is the opportunity for you to win the margin battle versus all your competitors.
